Bulk Domain Registration: Italy

Why register an Italian domain?

There are many benefits to registering an international domain, and as the main goal of most internet ventures is to make a profit, that is a good place to start. Simply put, obtaining a foreign domain allows you to reach more people. The fact is, out of the 58,090,681 people living in Italy, over fifty percent of them are online. That is a 127 percent increase over the amount of users just ten years ago. These are thirty million potential customers with an increased potential of conversion if they can in some way identify with what you are selling. A foreign, or to their mind domestic, domain is a great way to accomplish this.

Secondly, registering a foreign domain, even registering multiple foreign domains, is a perfect way to protect your brand for the future. If you are considering a foreign domain, it is a safe assumption that you recognize the benefits of increased international brand exposure. What might not be so obvious, however, is the benefit of obtaining a foreign domain in preparation for the future. Determining an URL is often an arduous process. Choosing one of appropriate length, memorable and unique, and is not already taken, can be very difficult, especially if you are looking to engage in a saturated or even oversaturated market, so why not, when you choose that url, protect it against the eventuality that you will one day want to grow internationally and discover your url is taken under a foreign domain?

Where can I register my domain?

Marcaria.com has emerged as a particularly trustworthy domain registration service. When registering your .it domain, remember that there are many scams out there offering domain registration services for pennies. Therefore, it is prudent for the registrant to do his or her due diligence with a special consideration for a company’s reputation. With Marcaria, you can trust that you will be well taken care of when utilizing our web registration services for your Italy domain name.

Are there any restrictions?

There are a few restrictions when attempting to obtain a .it domain. First and foremost, you must have a VAT number (for businesses) or a National Insurance number (for individuals). VAT numbers are not restricted only to members of the European Union, Australia, or Japan. They can be obtained by North American companies provided the company has a legal presence in the EU. National Insurance numbers are akin to American Social Security numbers, and as such can only be obtained by citizens of the EU. There is some old information on the internet stating that an individual with a National Insurance number can only register one .it domain, but this is no longer the case.

How can I prepare for registration?

In order to prepare for your registration, the best thing you can do is spend time brainstorming, coming up with multiple urls for your domain. The fact is over 79 million international domains were registered in 2010, which is a seven percent increase over the year before. That is over two per second. At this rate (and the rate is only increasing) it is not difficult to imagine that certain urls are taken, and your first choice might simply belong to someone else. A good url can mean the difference between success and failure online, so simply settling for one made up in frustration is not the best option. Take time to conceive of five or even ten urls (depending on the level of saturation in your industry) and rank them according to how effective you think they will be.

After I register, can I immediately start building my site?

No. The time frame for registration on, for example, Marcaria.com is two weeks, and that is on the short side. So what do you do during this time? Put your ducks in a row. This is the perfect time to organize your site on paper. Know what goes where before you have yourself or your site developer start building. The goal here is to minimize trial and error as much as possible before the site goes live. The adage about having only one chance to make a first impression is especially fitting when building or expanding your website.

If you already have a website, a .com for instance, and are looking to expand your site internationally through global domain registration, it might be best to take this time to browse and take note of different .it sites which are similar to your own. Every culture has something about their online presence that is different than another. Know these differences and engage in some virtual assimilation. Adjusting your marketing practices is much easier and more effective than asking potential customers to adjust their purchasing practices.