What are the registration requirements for .LS domains?
There are no requirements for buying .LS domains.
What does .LS stand for?
.LS represents the official domain extension or the internet country code top-level domain (ccTLD) of Lesotho. It was launched in 1993 and was intended for individuals or companies with connection to Lesotho. Rhodes University is the authorized body for carrying out .LS registry and operation. On the other, applications for .LS domains are processed by accredited registrars such as Marcaria.com.
LS also stands for: list, light speed, link state, live search, little sister, Levi Strauss, local search lifesaver, live stock, lucky star, Luke Skywalker, Lost Saga (online game), lucky strike, lunar surface, LAN server, leap second, and many more.
Why register a .LS domain?
Lesotho is a landlocked South African Kingdom known of its mountainous landscape and network of rivers. The economic activities of this country is based on livestock, agriculture and mining. Textile and footwear manufacturing is also a major contributor to the nation’s income. The strong economic growth is driven by diversified sectors and better education system. Education is becoming a top priority of the local government and as a result, more skilled and qualified workers are now available for employment. This is a great opportunity for international firms looking for inexpensive overseas workforce.
Before you place investments in Lesotho, consider buying your own registered .LS domain. This move will benefit your business as explained below:
- .LS domain extension can help you in creating a professional online reputation for your business. It shows that your company has connection with Lesotho even without explaining it in your website. This is important in order to penetrate the digital market of Lesotho.
- .LS domain extension can help promote your brand name in the online market of Lesotho. Since it is the most widely used domain suffix in this territory. Hence, it makes sense to adopt this ccTLD for your online presence. This is essential in order to help internet users recognize your site’s relevance in this country.
- .LS domain extension can help protect your trademark. Your trademark might already been registered in .COM extension. But having it registered in other ccTLDs will provide further protection. This is important to avoid misuse of your brand name and prevent copyright infringement.
- .LS domain extension can help specify your target customers. Instead of reaching to a worldwide client base, it makes more sense to focus your attention on a particular group of audience. In this case, using (dot)LS means that your content is specifically created for the internet users in Lesotho. This is a more practical optimization approach not to mention less costly too.
- .LS domain extension complements white hat SEO campaigns. It is the best domain suffix if you are trying to optimize your page locally. This is necessary in order to generate local site visitors and boost lead conversion as well.
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