What are the registration requirements for .ML domains?
There are no requirements for this extension. However, the domain owner must always maintain the domain associated with an active website. If this condition is not met, the .ML Registry may delete your domain name.
What does .ML stand for?
.ML represents the official domain extension or the internet country code top level domain (ccTLD) of Mali. It was launched in 1993 and was intended for entities with connection or affiliation in Mali. Sotelma is the authorized agency for carrying out .ML general operation and registry. On the other hand, all applications can be processed via accredited registrars like Marcaria.com. Mali is the first nation in Africa that started giving away free domains. In 2013, free .ML domains were given away in the hopes of promoting IT knowledge in Mali.
ML also stands for: mail list, machine learning, maybe later, Medical Lake, Mister Lonely, my love, much love, malt liquor, motivation letter, marking light, Met Life, mean level, mega liter, match love, mile, military law, and many more.
Why register a .ML domain?
Mali is a large landlocked West African nation. The economic activities of this territory are predominantly reliant on the agricultural industry. Mali’s major crops include peanuts and cotton and more than half of the population depends on these sectors for employment and source of income. Another national source of revenue is the exportation of gold. Mali is Africa’s 3rd biggest exporter of gold and metal - producing an average of 45,000 tons of gold every year. On the other side, the country is a major importer of petrol, machinery and consumer goods. This is a good opportunity for foreign investors to open businesses related to such sectors.
Before you invest in Mali, a registered (dot)ML domain website would benefit your business in the following ways:
- .ML domain extension can reinforce your company’s connection with Mali. It shows that you are eligible to use the country’s international code which is essential in establishing a professional online reputation.
- .ML domain extension can help promote your brand in the digital market of Mali. Since this ccTLD is widely used in this territory, customers will easily recognize your business. It is essential in building a customer base in this country.
- .ML domain extension can boost customer trust and can enhance user engagement. Local consumers generally prefer shopping from a local website. By using Mali’s ccTLD, you are showing them that you are committed in operating locally and for long-term.
- .ML domain extension can instantly specify your target audience. Aiming for a worldwide client base is no longer practical. Today, it is more advisable to focus your marketing efforts in a particular location since this is less costly on the marketing point of view. ccTLDs let you focus on your desired group of audience.
- .ML domain extension can enhance your website optimization strategies. ccTLDs are white hat SEO-friendly so you can optimize your web page and get a higher ranking in Google. This is important in driving targeted traffic and boosting lead conversion.
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