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Israel Trademark Registration 

Attorneys - Israel

My name is Zeev Fisher and I'm the representative Attorney in Israel.

I'll be personally in charge of your trademark registration process.
Contact Us  

Your trademark registration will be processed in Israel through the following steps:

Trademark Comprehensive Study   Step 1. Trademark Comprehensive Study:
A trademark search report with attorney's analysis and opinion about registration probabilities.
Step 1 Prices

Trademark Registration Request   Step 2. Trademark Registration Request:
A trademark attorney will file and process your trademark application before the Trademark Office.
Step 2 Prices

Frequently Asked Questions
  • Is there a time frame for the trademark registration approval?

    The average time frame for the registration approval is 18 months, if no objections or oppositions arise.


  • If I register my trademark in Israel, do I have protection in other territories?

    Israel is the territorial limit of registration.

  • Do I need to sign a Power of Attorney?

    A power of attorney is one of the application requirements.

  • Are there any benefits from a pre-filing use of the trademark?

    Use may demonstrate acquired distinctiveness and help to overcome an objection to an application to register the trademark on the grounds of non-distinctiveness.

  • Will there be problems in case I don’t use my trademark after registration?

    Attack on the ground of non-use is available.

  • What are the types of trademark that can be registered in Israel?
    • words
    • names
    • devices
    • certain three-dimensional shapes
    • colours
    • slogans
    • sounds
    • smells (olfactory trademarks)
    • trade dress/get-up
    • holograms
    • collective marks
    • certification marks
    • well-known marks
    • service marks
  • What are the phases of application after a trademark has been filed in Israel?

    The order of the application process is as follows:


    1. Examination – the application is examined in respect to:
      • Formalities
      • Classification
      • Clarity
      • Descriptiveness
      • Distinctiveness
      • Deceptiveness
      • Conflict with prior registration
    2. Publication – the following application details are made accessible to the public:
      • Mark
      • name of applicant
      • address of applicant
      • state or country of incorporation of applicant
      • application number
      • application date
      • goods/services
      • priority claim information
      • representation of trademark
    3. Registration – once the application has passed the first and second phases, the trademark office will then grant the registration certificate.
  • What type of trademark is not registrable?
    • marks contrary to moral standards or public order
    • generic terms
    • names, flags or symbols of states, nations, regions, or of international organizations
    • non-distinctive marks
    • marks that function principally as surnames
    • marks that function principally as geographic location names
  • Does Israel use the "Nice Classification" system?

    The Nice Classification System is effective in Israel.

  • Does the Community Trademark apply for Israel?

    The European Union Trade Mark registration (formerly a Community Trade Mark registration) is not effective in Israel.

  • Is there any possibility to claim priority in Israel?
    • If an applicant's home country is a member of the Paris Convention
    • The home application was filed within six months prior to the application in this jurisdiction
    • An International Registration can be based on a national application or registration in Israel
  • What do I need to do to satisfy the use requirement?

    The trademark must be used within three years prior to the motion to revoke.


    The amount of use can be minimal and must occur in Israel.

  • Once my trademark has been registered, for how many years will be valid?

    The initial term of a registration is 10 years.

  • What will be the renewal date of my trademark?

    The first renewal date of a registration is 10 years from the application filing date.

  • Is it legal to use my trademark even if it is not yet registered?

    Yes. Unregistered marks are legally allowed to be use for any goods or services.

  • How many applications should I file?

    The answer to this question depends on the characteristics of your mark, your budget and the scope of protection that you would like to have in Israel.

    If your trademark contains distinctive verbal elements (text) as well as design elements (graphics or logos) and you wish both to be protected, our recommendation is to file two trademark applications; one to protect just the verbal elements (the application will be filed as “Word Mark”) and another to protect just the design elements (the application will be filed as “Combined Mark”).

    In this case, proceeding with two trademark applications has the following advantages:

    1. Broader and stronger protection. If a third party files a “Combined Mark” with very similar text to yours but different design, their “Combined Mark” could be accepted for registration if you only filed a “Combined Mark” and not a “Word Mark,” because in its entirety the third party’s mark is still considered different from yours.
    2. You will be protected if your logo evolves. It is common for companies to change the design of their logo with time. If you file a “Combined Mark” and not a “Word Mark,” your new logo will not be protected. You must use your trademark exactly as registered; if you don’t, your trademark may be subject to cancellation.
    3. Effective verbal and graphics protection. Filing a “Word Mark” application provides greater flexibility to use your mark in different ways, whether it is presenting it in stylized text or presenting it with different designs (as long as they are not too similar to registered trademarks that belong to third parties). At the same time, filing a “Combined Mark” allows you to protect the design elements of your mark.

    If your trademark also contains a slogan or a distinctive design symbol, we suggest you file a specific application for each, as this will give you additional protection.