Jordan Trademark Registration 

The average time frame for the registration approval is 10 months, if no objections or oppositions arise.

The territorial limit of registration is the territories of Jordan.

A power of attorney is required to complete the application process.

• Pre-filing use may demonstrate acquired distinctiveness
• Pre-filing use may help overcome an opposition on the grounds of non-distinctiveness

If a trademark has not been used within three consecutive years from the filing date, it becomes vulnerable to cancellation.

• names
• words
• colours
• slogans
• holograms
• devices
• trade dress/get-up
• certain three-dimensional shapes
• collective marks
• certification marks
• service marks

The order of the application process is as follows:

1. Examination of the application on the basis of:
   • formalities
   • classification
   • clarity
   • descriptiveness
   • distinctiveness
   • deceptiveness
   • conflict with prior registration
2. Publication of the application particulars:
   • mark
   • name of applicant
   • address of applicant
   • state or country of incorporation of applicant
   • citizenship of applicant
   • application number
   • application date
   • goods/services
   • priority claim information
   • representation of trademark
   • conditions or limitations to the registration
3. Registration

• generic terms
• non-distinctive marks
• names, symbols or flags of states, regions, nations or of international organizations
• marks that function principally as surnames
• marks that resemble the emblem of the Crown or royal crests
• the word “royal” or any other words, symbols or characters that may lead to the belief that the applicant enjoys royal patronage
• marks that are similar to the:
  • Red Cross
  • Red Crescent
  • Geneva Cross
• marks that contain the picture or name of a third party without consent
• marks that function principally as geographic location names
• marks contrary to moral standards or public order
• marks that include the following words and expressions:
  • “patent”
  • “patented”
  • “by royal patent”
  • “registered design”
  • “copyright”
  • “counterfeiting is forgery”
  • or similar words or expressions
• marks that lead to the deception the public
• marks that encourage unfair trading competition
• marks that contain false indications as to their real origin
• marks that are identical or similar to any emblem of religious significance

Jordan uses the Nice Classification System.

Jordan does not follow the European Union Trade Mark registration which is formerly known as the Community Trade Mark registration.

Priority application can be claimed if:

• the applicant's home country is a member of the Paris Convention
• the home application was filed within six months prior to the application in Jordan
• the applicant's home country is a member of the World Trade Organization

To satisfy the use requirement, the amount of use must be on a commercial scale and must occur in Jordan.

The initial term of a registration is 10 years calculated from the application date. If a priority application was claimed, this date will be followed.

The first renewal date of a registration is 10 years from the application filing date. If a priority application was claimed, this date will be followed.

It is legally permitted to use an unregistered mark for any goods or services.