What does .CN stand for?
In the current globalization context where brands are struggling to stand out in the online environment, website personalization and individuality has become a necessity, especially when it comes to a market as wide as China. As a result, the .CN domain extension has become a choice for businesses that wanted to conquer the markets in this country and more importantly, differentiate themselves from their competitors with a personalized approach, in comparison with the traditional .COM or .NET websites. A .CN domain extension is much more than a practical approach towards a market as big as the one in China, but a psychological approach as well: it helps build credibility in a website by a community that is very fond of its own culture and principles. It is just an effective way to speak the “same language” as the local communities.
Apart from the local recognition, the .CN domain name is wildly known to being used with different niches within the Chinese society: educational (edu.cn or ac.cn), governmental (gov.cn) or NGOs (org.cn). Furthermore, provinces have particularized themselves in the online environment as well: as bj.cn (Beijing), etc.
Why register for a .CN domain?
Any business owner should prioritize the delivery of information as clear as possible to its targeted audience. In this case, if a brand addresses the audience in China, registering for a .CN domain name can be a small step with a tremendous impact. Here are a couple of advantages in favor of winning a particular market like the one in China:
- A .CN domain extension solves one of the most common issues that brands have nowadays, the issue of trust. The verification process for a .CN website ensures that the company is legitimate, trust-worthy and reliable.
- Local online relevance is another point in favor of using a .CN domain name instead of a traditional one. With the help of carefully designed content on the website, this personalized extension will ensure a stronger SEO score in the search engine ranking, which means that your website will be delivered to a wider interested audience.
- The Chinese laws for the online environment will apply to your .CN website as well, which can be in the best interest of any users that logs in on your site. Additionally, this ensures the company owners as well, that their legal and business interest is also protected by an impartial 3rd party.
- Security is another argument worth mentioning here: given the fact that the .CN domain extension most likely will use domestic servers, the websites will be much faster to access and more stable in case there is an avalanche of users.
Given China’s wide population spread, there are currently more than 13 million websites active in the Chinese online environment. Even so, there are still millions of possibilities that can be used with a .CN domain name, so that your website can be simple, easy to remember and also be able to stand out in the diversity of websites out there.
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