What are the registration requirements for .RU domains?
There are no requirements in buying .RU domains.
What does .RU stand for?
.RU represents the official domain extension or the internet country code top level domain (ccTLD) of Russian Federation. This 22-year old domain suffix was introduced in 1994 and was intended for entities that have connections with this territory. The authorized body for carrying out its registry is Coordination Center for TLD RU. On the other hand, the number one accredited registrar for processing its application is Marcaria.com. No requirements or restrictions are specified; however, applicants may not register domain names that contradict Russia’s principles of morality and humanity.
RU is also used to abbreviate other popular words. It stands for: are you (slang or online chat), Russian (language or people), Ruthenium (science), regulatory unit (military), root user (operating system terminology for Linux) and rig up.
Why register a .RU domain?
Russian Federation is the largest country in the world bordering Asia and Europe. It was classified by World Bank as a mixed economy and an upper middle-income territory. Russia’s economic activities are dependent on natural gas exports having the largest reserves in the world. Foreign investors believe that Russia is an excellent destination for placing investments. The territory is a large European market with over 142 million potential customers. Unemployment rate is one f the lowest in the world at 5.4% and Russians are reported to be highly educated making them the best candidates for various types of work.
Before you start investing in Russia, it would be a smart move to buy .RU domains for your company’s online presence. Doing this would benefit your business in the following ways:
- RU domains can help your company in creating a strong digital presence in Russia. Because it is the most popular internet extension in this territory, adopting it would make it easier for your brand name to be known in the local market.
- RU domains can serve as a proof of your company’s connection with Russia. By using this domain suffix, you are able to establish your deep commitment to serving Russian customers. This is essential to earn their trust and make them buy your offerings.
- RU domains can be used as an effective means to optimize your web page for local search engines. By using the (dot)RU suffix, you are telling Google that your website is specifically intended for internet users in Russia. As a result, your content is ranked higher for local search results and targeted traffic is also boosted.
- RU domains can minimize your expenses for advertisements. You won’t have to rely heavily on paid SEO campaigns to generate quality leads. Because this ccTLD is SEO-compatible, more customers will naturally find your website through search engines.