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Brazil Trademark Registration 

Attorneys - Brazil

My name is Mariana Coelho and I'm the representative Attorney in Brazil.

I'll be personally in charge of your trademark registration process.
Contact Us  

Your trademark registration will be processed in Brazil through the following steps:

Trademark Comprehensive Study   Step 1. Trademark Comprehensive Study:
A trademark search report with attorney's analysis and opinion about registration probabilities.
Step 1 Prices

Trademark Registration Request   Step 2. Trademark Registration Request:
A trademark attorney will file and process your trademark application before the Trademark Office.
Step 2 Prices

Trademark Registration Certificate   Step 3. Trademark Registration Certificate:
Once your trademark application is approved, we will obtain your registration certificate.
Step 3 Prices

Frequently Asked Questions
  • Is there a time frame for the trademark registration approval?

    The average time frame for the registration approval is 8 months, if no objections or oppositions arise.


  • If I register my trademark in Brazil, do I have protection in other territories?

    No. A registered trademark is protected only in Brazil.

  • Do I need to sign a Power of Attorney?

    Yes. All applicants are required to submit a power of attorney.

  • Are there any benefits from a pre-filing use of the trademark?

    Prior use of a mark for a minimum of 6 months can be cited as a ground for claiming a “right of precedence.”

  • Will there be problems in case I don’t use my trademark after registration?

    Yes. Third parties may attack a registered trademark on the ground of non-use.

  • What are the types of trademark that can be registered in Brazil?

    The following marks are accepted for registration:

    • Words
    • Devices
    • Names
    • Some three-dimensional shapes
    • Get-up or trade dress
    • Colours
    • Collective marks
    • Well-known marks
    • Certification marks
    • Service marks
  • What are the phases of application after a trademark has been filed in Brazil?

    There are three phases of a trademark application in Brazil:

    1. Publication – Filing particulars are published online: mark, applicant’s name, country, application date, good/service, representation, etc.
    2. Examination – The application is examined in respect to: classification, formalities, descriptiveness, clarity, deceptiveness, conflict with an earlier right
    3. Registration – The trademark is officially registered once opposition is settled
  • What type of trademark is not registrable?

    Applicants may not register the following marks:

    • Marks that contradict principles or morality and public safety/order
    • Generic words or terms
    • Flags, names, or symbols of any state, nation, or international organization
    • Marks that do not show distinctiveness
    • Marks that are used primarily as a geographical name
    • Marks with geographical indications
    • Marks that are used as an advertising means
    • Scientific, literary and artistic terms
  • Does Brazil use the "Nice Classification" system?

    Yes. The Nice Classification system is followed in Brazil.

  • Does the Community Trademark apply for Brazil?

    Because Brazil is not a European Union member, the Community Trademark is not effective in this jurisdiction.

  • Is there any possibility to claim priority in Brazil?

    It is possible to claim priority application in Brazil when:

    • The applicant’s home country is a signatory of the Paris Convention
    • The application in the home country was filed 6 months earlier than the application date in Brazil
  • What do I need to do to satisfy the use requirement?

    A registered trademark must be used 5 years from the date of registration or within 5 years prior to non-use attack. It must be used for a commercial purpose and must occur in the jurisdiction of Brazil.

  • Once my trademark has been registered, for how many years will be valid?

    A registered trademark in Brazil is valid for 10 years counting from the registration date.

  • What will be the renewal date of my trademark?

    The first renewal of a registered trademark will take place 10 years from the registration grant date.

  • Is it legal to use my trademark even if it is not yet registered?

    Unregistered marks may be used legally provided the following conditions are met:

    • The mark is not prohibited by the Brazilian laws
    • The mark is not in conflict with any notorious mark
    • The mark is not contrary to Brazilian customs and principles of morality
    • The mark is not offensive to religious beliefs
    • The mark is not misleading with regards to its origin or nature